Maruti Suzuki Smart Finance Crosses 2 Million Loans, Redefining Car Financing in India

Hyderabad: Maruti Suzuki Smart Finance (MSSF) has achieved a significant milestone, facilitating over two million car loans through its 28 finance partners across India. Launched in 2020, MSSF has revolutionized the car financing landscape by offering a seamless, transparent, and fully digital loan process for customers purchasing vehicles from Maruti Suzuki’s ARENA and NEXA outlets.

Commenting on this achievement, Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “Five years ago, we pioneered a digital, end-to-end car financing solution, transforming the car-buying experience in India. Today, nearly 50% of our car finance cases are processed through MSSF, underscoring our commitment to customer convenience with cutting-edge digital solutions. The platform enables customers to secure financing anytime, anywhere, 24x7, 365 days a year.”

He further expressed gratitude to MSSF’s finance partners, emphasizing their crucial role in making car ownership easier for millions of customers.

MSSF has witnessed over 1.60 crore visitors since its inception, reflecting strong consumer trust in its offerings. The platform provides customers with customized loan plans, competitive interest rates based on credit scores, pre-approved loan options, and real-time loan status tracking. With industry-first features like On-Road Price Configuration and instant online sanction letters, MSSF has set new benchmarks in digital car financing, making the process faster, more flexible, and hassle-free.

As Maruti Suzuki continues to enhance its digital ecosystem, MSSF remains a cornerstone in its vision to simplify and democratise car financing for Indian consumers.